Jul 15, 2026

Why We Never Reprint an Issue the Same Way Twice

When an issue sells out and someone asks for a restock, the honest answer is that we can’t reprint it exactly — by the time we’re back at the machine, the ink drums loaded that week are rarely the same two colors as the original run.

We’ve started treating this as a feature rather than a limitation: a ‘restock’ is really a new edition, printed in whatever inks are actually available, and we say so on the cover. Nobody has complained yet.

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Print runs sell out. Usually within a season.

We run a mailing list for new-issue drops and restocks — no algorithm decides when you hear about it, just a plain email the morning we start printing.